- Standing Up for Chronic Pain Patients’ Rights
The “Ease the Pain” campaign, was a powerful initiative that shed a light on the plight of chronic pain patients in Australia. In a disheartening turn of events, one in five Australians lost Medicare funding for their chronic pain treatments after their actual practical needs were overlooked in recommendations to the Australian Government. The Australian Government’s decision to cut $40 million from crucial services and disregard recommendations from a national taskforce has left many individuals without the support they desperately require. At Pacific Studio, we took an active role in developing this campaign, collaborating with stakeholders to create impactful messaging and visual elements. Our mission was to raise awareness, mobilise support, and give a voice to those affected by chronic pain.
Through our strategic efforts, we developed compelling content, resources, and a rollout strategy that hit key decision points for legislation. Not only did our team develop a library of supporting content all within the same art direction, but they also designed and implemented a dedicated landing page where individuals could share their personal stories and experiences, providing a platform for their voices to be heard.
Through our collaborative efforts and strategic approach, we aimed to make a tangible impact in advocating for improved services and support for chronic pain patients. By harnessing the power of storytelling and leveraging digital platforms, we aimed to create a strong community of individuals united in their pursuit of change.